Thunderbolt Thinking Technique:
BRAIN
TRANSFORMERS
What is it? This technique provides a way to change perspectives in order to see
different sides of a problem or situation.
Why is it important? An outside perspective can suggest a multitude of solutions you might not
otherwise encounter. It can stimulate controversy and raise "sticky" questions
that lead to a flurry of possibilities.
How do I do it?
Ask the group to decide whose perspective
they will take on. Instead of being team leaders, perhaps they could be
first-day-on-the-job clerical staff members. Or ask them to take on the perspective of a
customer or supplier.
Ask questions that are guaranteed to flip
everyone's perspective. For example, "What could we do to get our customers really
angry?" "Instead of cutting costs, how could we make sure we go over budget this
month?"
List all the responses, allowing any answers
provided.
Look at the "negative" answers and
see if you can "flip" them to a positive solution or idea. Look at the principle
behind the negative response to create an appropriate possibility.
Capture all of the unique ideas and turn
them into solid action.
What are some ways to use this
TNT? This is an excellent technique to use for really
difficult situations. Instead of tackling an issue head-on, go for the opposite. Plan out
all the reasons that your new product could fail. Then ask yourselves, "What is the
idea behind this?" and turn that idea into a positive. You'll be amazed at the unique
ideas you come up with!
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