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THUNDERBOLT CASE STUDIES

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Thunderbolt Thinking offers a wealth of skills, techniques, and practical guidance to discover how to turn insights and options into actions that get results. Here are how some of our clients have benefited from Thunderbolt Thinking.

Want to learn more? You can read all about Thunderbolt Thinking in the book, Thunderbolt Thinking: Electrifying Ideas for Building an Innovative Workplace. And you can see how real people get real-world results with our Postcards from Thunderbolt Thinkers and Thunderbolt Library!

 

Corporate Case Studies:
ABARTA, Inc.
American National Bank
AT&T
AT&T (The Alliance)
BB&T
Bristol-Myers Squibb Australia
Canada Life Casualty Insurance
Ernst & Young

Honeywell
Inc. Magazine
Owens Corning
PNCBank Corporation
Royal Bank Financial Group
Schuller International (Johns Manville)
SmithKline Beecham Pharma

Teknion Furniture Systems
US Steel
U S West Communications
Association Case Studies:
American Society of Association Executives (ASAE)
Big Brothers Big Sisters of America
Denver Alumni Association
International Society for Performance Improvement (ISPI)
Metropolitan State College of National Speakers Association
Ontario Society for Training and Development

Wisconsin League of Financial Institutes (WLFI)

 

 

 

 


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U S West Communications
Thunderbolt Thinking was originally brought in to help the Small Business Group work through product ideation. U S WEST went on to introduce Thunderbolt Thinking to their Business and Government Services Group, Carrier Market Unit, Advanced Technologies, and Home Based/Personal Group. Many of the sessions involved coaching the teams on how to develop new concepts, as well as addressing specific needs within each unit for operating their business more effectively. Within U S WEST, Thunderbolt Thinking became a resource for the New Opportunity Development department. One participant and project initiator commented, "I continue to use the materials which we produced in our creative sessions. The ideation tools and methods you taught us have proven themselves quite valuable."

You can read more about it...click here to read what Michelle Mink of U S West Communications does to spice up her presentations!

 

PNCBank Corporation
When PNC’s Corporate Banking division shifted one of its major loan processes from a manual to an electronic system, a comprehensive online learning program was needed to ensure that users of the new system could implement the new technology, and to improve their overall performance and accuracy with the process. Thunderbolt Thinking was brought in to facilitate an intensive 5-day design program for the online learning system. A cross-functional team of developers, users, learning experts, managers and executives—most of whom had never worked together before—was assembled to create the learning design. The design had to address a diverse array of learning needs and experience levels, both with the loan process itself and with technology. In addition, there were communication and marketing considerations that had to be addressed in order to promote the new learning system and to ensure that it would be used. The five-day session resulted in a comprehensive learning design document that outlined the learning objectives and content, thematic treatment, communication plan, and ambitious deployment plan.The training system was completed on time, and to date has been highly successful and effective. One of the clients on the project declared that the facilitation process had enabled them to complete "1-3 months of work in 5 days."

 

Bristol-Myers Squibb Australia
Bristol-Myers Squibb's commitment to leadership and Innovation led them to introduce a comprehensive Innovation initiative. The primary goal of the initiative was to design, develop and implement integrated Innovation enhancements that continue to position Bristol-Myers Squibb as an organization that provides the highest-quality health and personal care products. In Phase One of the Sustaining Innovation initiative, the sessions focused on the development of their Innovation and Learning Center. During the sessions, the project team developed a vision and goals for their Center, as well as an organization-wide Innovation process. As they continue the Sustaining Innovation initiative, they will be well positioned for continued product and technology leadership. The initiative strategically integrates innovation into every facet of the organization by developing leaders; enhancing the environment; developing creative and analytical thinking skills; providing tools to deliver true Innovation; and by establishing an Innovation Model to integrate Innovation cross-functionally and cross-culturally.

 

BB&T
This North Carolina based bank needed an initiative that would leverage existing tools and learning technologies with a process that could be acquired, transferred, and applied. They wanted to build an innovative workplace where employees could learn and grow, resulting in excellent client relations and profitable innovations. They also wanted to integrate their long range corporate vision, business strategies, and values to achieve a high performance culture. Our Strategic Innovation Process fit with BB&T’s theme, "The Year of the Mind," and our in depth, hands-on process enabled leaders to focus on transforming the workplace into an environment that fosters and develops innovation. In an intensive, two-day session we worked with a team of key stakeholders to create an Innovation Model for BB&T. As their evaluation feedback indicated, they rated both our approach and quality of content as above average and outstanding.

 

Ernst & Young
Participants of the recent Ernst & Young Annual Women’s Leadership Conference were introduced to Thunderbolt Thinking in an interactive session where they developed personal strategies to re-energize their thinking on a daily basis. The Thunderbolt program focused on helping participants make a difference in their day-to-day processes, procedures and operations by providing them with concrete tips and techniques to recharge their work environments and spark new ideas. The theme of the Conference was "Client Service for Tomorrow," and the audience was comprised of Ernst & Young Partners and Principals.

 

Inc. Magazine
Thunderbolt Thinking: Building an Innovative Workplace was chosen to be a part of the 17th Annual Inc. 500 Conference as one of the carefully selected presentations that could provide valuable insight for ensuring continued success and growth among the Inc. 500. The purpose of the Conference was to salute the achievement of America's fastest-growing privately held companies, present and past, who made the Inc. 500 listing. The Conference was built around a two day program of sessions, receptions, and presentations, designed to provide participants with new ideas, lively discussions, and opportunities to share thoughts and experiences with counterparts at other Inc. 500 companies.

 

AT&T (The Alliance)
Thunderbolt Thinking was first introduced at The Alliance when Pittsburgh Metro Alliance wanted to develop potential strategies to position the Alliance as a critical resource for AT&T employees’ career growth and development. Thunderbolt Thinking was next adopted by the New Jersey Alliance for a similar project. Since then, the national group, the Alliance for Employee Growth and Development, has relied on the Thunderbolt Thinking training, ideation, and planning programs on numerous occasions for building creative marketing strategies. This group is particularly interested in maximizing the input from their individual members, and building strategies to position the Alliance as a viable resource to enhance personal development among employees. They continue to use Thunderbolt Thinking, and have found it to be a valuable, worthwhile experience; in fact, they have already scheduled their next project.

 

AT&T
At an annual meeting of AT&T’s national General Markets Distribution Group, we conducted an interactive team-building initiative with the senior Leadership Team. Because of a recent merger of two AT&T divisions, our session was designed to draw input from each participant, and to facilitate the exchange of ideas among leaders. We used a unique, interactive exercise, guiding the participants through an expansive thinking process. In small rotating teams, the participants collaborated on developing strategies for addressing actual challenges they faced as a team. The exercise was fast paced and incorporated General Markets Distribution’s vision and business strategies to achieve world class capabilities in serving the telemarketing needs of the small business community. Once the group had had ample time to expand their thinking and develop new ideas, they were given the opportunity to review the information that had been generated and prioritize the ideas. In a short few hours, this large national team created several concrete strategies that they were able to take back to the workplace.

 

ABARTA, Inc.
When senior executives at ABARTA wanted to introduce an initiative to integrate and sustain innovation within every facet of the organization, they looked to Thunderbolt Thinking Sustaining Innovation. The primary purpose of the program was to develop a company-wide framework for Innovation that could work in the diverse array of business and cultures represented in the organization’s various business units. They needed to ensure that the initiative incorporated their strategic direction and core values, to actually achieve a high performance culture. To accomplish this, they held an Executive session focused on building an innovative workplace through a systematic process that could be customized at many different levels. As a result of the initiative, the team was able to commit to innovation as a competitive driver within ABARTA; they developed a clear and concise definition of innovation across ABARTA; and created an Innovation Model specific to their organization. This initiative will continue onto Phase Two, when core teams from the business units will focus on implementation.

 

US Steel
U.S. Steel has consistently incorporated Thunderbolt Thinking into their training initiatives. Thunderbolt Thinking was first introduced in the company’s Leadership 2000 series, designed to provide techniques for leading to achieve corporate and plant goals, striving for new horizons in the face of a highly-competitive market, and managing changing employee values. Due to its success, Thunderbolt Thinking was invited back for U. S. Steel’s Environmental Conference. The majority of participants reported that they understood how to apply the innovative thinking concepts to enhance the quality of their thinking on business issues. Since then, Thunderbolt Thinking has been back at U.S. Steel, and continues to be a resource for their training initiatives.

 

Honeywell
When the Leadership Team of the 1500-employee site of Honeywell’s Aerospace division received a mandate from corporate to develop annual site-wide goals and objectives, they called on Thunderbolt Thinking to help them. The goals and objectives needed to align with both corporate and division direction. In addition, each member of the site’s Leadership Team was charged with formulating goals and objectives for his or her department or function. In a fast-paced, rigorous one-day session, we worked with the Leadership Team to assess the previous year’s performance and determine priorities. Potential goals were generated and evaluated according to the site’s criteria and corporate direction. The session resulted in the development and selection of site goals, and a deployment plan for communicating the goals to the entire site as well as aligning departmental goals and staff member goals with the site goals.

In addition, two of the site’s leaders contracted with us to help their departments generate goals and objectives. Working with a broad and diverse group of managers, engineers and administrative staff, we helped the site’s Quality function generate a cross-functional plan that spanned the entire site, and worked with the Human Resources function to develop priorities and to create a departmental mission statement and communication plan.

 

Owens Corning
Owens-Corning incorporated Thunderbolt Thinking Programs into their Leadership Development Initiative. Their goal was to help leaders learn to master specific competencies in order to provide renewed leadership within their organizations. These competencies included leading for innovation (welcoming new ways to improve business results), encouraging creativity by building a climate that encourages the implementation of new ideas, recognizing and fostering non-traditional thinking, and leading by aligning the organization with change management processes. Thunderbolt Thinking played an important role in Owens-Corning’s Leadership Development initiative, providing the managers with usable tools. According to a senior leadership development consultant the tools provided are "simple, easily transportable, and cost effective! These tools really work if you let go of your old way of thinking!"

Steve Zirkel of Owens-Corning uses Thunderbolt Thinking on the job. Click here to find out how!

 

Royal Bank Financial Group
Royal Learning Network has established an aggressive initiative within their Business Banking University and Area Management University to provide managers and employees with opportunities for continuous learning. The aim of the Network is to train employees to be more effective, improve teamwork, and to achieve performance improvement in the midst of change. Thunderbolt Thinking Training Programs continue to play a significant role in the Leadership Development curriculum. Participants of the Thunderbolt Thinking programs have been able to immediately implement the strategies they learned.

Read about Glenn Blaylock and Marj Dawson, two Thunderbolt Thinkers at Royal Bank Financial Group who use Thunderbolt Thinking to make a difference!

 

SmithKline Beecham Pharma
As a multinational manufacturing company in the pharmaceutical industry, SmithKline actively pursues continuous learning opportunities. They have decided to feature the Thunderbolt Thinking program as part of their ongoing offerings. Because the program has generated such positive feedback, it was recommended to the President of their Consumer Division to help them work through a major product repositioning/development initiative. Thunderbolt Thinking provided the techniques they needed to analyze major trends in the marketplace, generate ideas, formulate an action plan to better position them against their competitors, and ultimately, move their product back on target. The President reported that the initiative was one of the most successful he had seen in the company.

 

Teknion Furniture Systems
This Toronto-based office furniture manufacturer was looking for ways to expand its product line and markets. Upon entering into a new product ideation process, Teknion called upon Thunderbolt Thinking to facilitate a one-day session. The ultimate goal for the session was to devise breakthrough ideas that would be implementable over the ensuing 18 months, so it was important for the session to be structured to maximize both the creative and analytical thinking skills of everyone in the room. Our session design incorporated a theme—"There’s No Place Like Home"—which was used to determine the activities for the day. Hands-on activities alternated with intensive discussions, to ensure that both expansive and focused outcomes occurred. We guided the participants through a review of key market trends, and helped them to understand customer needs. In addition, we helped the group develop a set of key drivers for new product design and development; generate scenarios for potential future products; select and refine ideas to be developed into 5 – 10 well-defined concepts; and evaluate and prioritize these concepts. The Teknion team left the session with a solid portfolio of exciting new product concepts, which moved into refinement and development immediately.

 

American National Bank
American National was first introduced to Thunderbolt Thinking concepts during a strategy ideation session. At the time, the Bank was in the midst of a merger and wanted to develop a customer service effort that would ease them through the transition period. Thunderbolt Thinking helped them move the project forward, develop ideas on how to break down barriers, and generate strategies to build trust. This project was so successful that this year they solicited the help of Thunderbolt Thinking once again, to work through the challenge of redesigning their customer service delivery process.

 

Schuller International (Johns Manville)
When Schuller International held their annual Health and Safety Conference they looked to Thunderbolt Thinking to provide tools and techniques to keep people committed and motivated, to cultivate an attitude of safety, to be more creative in order to solve the same challenges differently, and to transform fear into passion. Thunderbolt Thinking was proud to "play an important role in the most successful conference to date," according to one of the conference planning coordinators.

 

Canada Life Casualty Insurance Company
As a leading provider of home and automobile insurance in Canada, this organization faces the daily challenge of staying alert, aware, and agile in a highly competitive environment. They live in the midst of change. We were asked to address the senior management team during their annual meeting, focusing our presentation on ways to welcome, respond to, and be comfortable with change.

 

National Speakers Association
The National Speakers Association undertook a comprehensive strategic planning process to assess its current situation and determine a direction. Using our fast-paced, intensive ideation process, Thunderbolt Thinking facilitated NSA’s two-day retreat, guiding a diverse group of Board and staff members, as well as past presidents of the organization, through a series of rigorous discussions and exercises that helped them to consider many alternative possibilities for the organization’s direction, then probe and analyze these possibilities to narrow down to a succinct organizational focus.

Our process focused on implementation of the organization’s strategic plan. We worked with the leadership to outline a practical next-step action plan, so that they could immediately begin implementation, and developed a tracking and monitoring system for NSA to use to ensure ongoing efforts. As a result of the retreat, NSA was well positioned for success with its strategic planning and growth efforts.

 

Metropolitan State College of Denver Alumni Association
MSCDAA recently undertook a Strategic Visioning Initiative with the primary goal of finding a common focus that would jump start the organization and align its purpose with that of the College and its Foundation. Through a fast-paced, intensive facilitation process, the Board of Directors defined MSCDAA’s Core Ideology, including Core Values and Core Purpose. Once this was accomplished, they were able to move towards generating an Envisioned Future for the Association. They used this process to help focus their thinking on a specific goal to carry the Association forward, and then agreed upon a next step action plan that will focus on efficient operations, ensuring that their visionary work will translate into real outcomes.

 

Wisconsin League of Financial Institutes (WLFI)
When WLFI held their Management Conference they chose to include Thunderbolt Thinking in their program. Thunderbolt Thinking was a valuable addition, as they were looking for techniques to help re-energize the way they work, to understand the concept of strategic thinking to help them "think outside the box," and to spark fresh perspectives within their organization. The powerful, interactive Thunderbolt Thinking presentation was described as "excellent," and "terrific." The CEO went on to say, "Your presentation and the time we spent with you brought new focus to my life."

 

Big Brothers Big Sisters of America
For the Opening of this national organization’s Leadership Summit, we provided the keynote presentation. The organization was working to position itself to double the number of children it served and wanted to provide the Leadership with an inspiring and informative presentation that would highlight the need for the breakthrough thinking that would allow them to develop new ways of recruiting and programming, as well as taking other innovative steps toward growth. After the presentation, our contact described the presentation as "refreshing and authentic" and said, "you inspired many to new breakthroughs."

 

Ontario Pharmacists Association (OPA)
OPA has used Thunderbolt Thinking concepts and techniques on numerous occasions to help work through goal setting, building a governance structure, aligning the organization with change, and planning for the future. The strategic planning sessions with OPA have been so successful that they have recommended Thunderbolt Thinking to two other major organizations in their field: National Association of Pharmacy Regulatory Authorities, and Ontario College of Pharmacists. Each of these additional organizations has incorporated Thunderbolt Thinking into their strategic planning processes.

 

American Society of Association Executives (ASAE)
ASAE has used Thunderbolt Thinking in several of their national conferences including: 72nd Annual Meeting & Exposition ("New Thinking for the Quality Age"); 73rd Annual Meeting and Exposition; Symposium on Competitive Marketing; Management & Technology Conferences 1996; and the upcoming ASAE Chicago 1997. Participants of these programs typically include association executives representing many different industries. Resulting from the impact of the Thunderbolt Thinking concepts, several executives who’ve attended have invited Thunderbolt Thinking to their own associations. Such associations include Power Transmission Distributors Association, Indiana Realtors Association, and International Sleep Products Association.

 

Ontario Society for Training and Development (OSTD)
Recently, a Thunderbolt Thinking presentation was delivered to OSTD at an Executive Breakfast. Participants of the session included senior level HRD managers, directors, and vice presidents. According to the group’s evaluations, the session was highly interactive, interesting and informative, engaging, and effective. One person commented, "I’ll be putting it to use tomorrow morning!" OSTD has already booked another Thunderbolt Thinking presentation for later this year.

 

International Society for Performance Improvement (ISPI)
Inspired by an article on Thunderbolt Thinking called "The Power of Managing Your Thinking," ISPI decided that they were interested in hearing more. They opted for an interactive presentation geared towards HR managers and directors in training and development. They specifically wanted to learn strategies for how to do more with less, and how to make meetings more effective. The presentation was a great success. Comments included: "Thunderbolt Thinking delivers a very powerful message, all the while packing more fun into a workshop than I’ve had in a long, long, time."

 

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Thunderbolt Thinking, Inc.
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Tel: (609) 396-7941 Fax: (609) 396-6260

E-mail: thunderboltthinking@tecker.com
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